About us

Luigi Simonetti was born in a borderland, between Campania and Molise, where everyday gestures and silent traditions have always carried more weight than words. From there arises a project that does not aim merely to create fashion, but to translate the memory of often-forgotten territories into a contemporary language.

Through dialogue with Polimoda and the support of Polimoda Talent, this vision has found its voice: not fleeting collections, but reflections of a cultural landscape made of people, crafts, and rituals.

To carry the name Luigi Simonetti is to carry not only a personal journey, but also a collective story, one of communities that endure through craftsmanship, of ancient techniques that continue to live, of emotions that take material form.

The brand is, above all, an act of testimony: a living archive that belongs as much to those who create it as to those who inhabit it.

Vision

Redefining fashion as a human ritual, where luxury is not possession but shared memory.

A language born in the South, a place of the soul that speaks to the entire world: slow, silent, imbued with ancient gestures and materials that look toward the future.

I want every creation to be a living testimony, able to preserve its roots while opening new possibilities.

Mission

Giving voice to forgotten territories and to the people who inhabit them, transforming their knowledge into contemporary signs.

Collaborating with artisans, associations, and local masters to preserve techniques at risk of disappearing, intertwining them with sustainable research and material innovation.

Not collections, but reflections of cultural landscapes: a brand that becomes a living archive of memory, community, and identity, restoring dignity to what so often remains unseen.